In June 2015, US Senator and presidential candidate Lindsey Graham introduced a Senate bill calling for a total of $728.2 million to enable the BBG to carry out international communications activities.
“One of the key elements of winning the Cold War without firing a shot… is the propaganda, the message, the social networking,” McCain said in a speech to the Hudson Institute.
McCain, however, argued that US messaging to Russian speaking audiences is something “we are going to have to do a lot more of.”
The US Congress has recently taken action to increase funding to the government-sponsored media agency, the Broadcasting Board of Governors (BBG). In April 2015, the BBG requested $15.4 million to expand its Russian-language programming and social media content.
Poland, Romania, Moldova and the Baltic states are being “inundated” with “constant incessant, sophisticated messages that we have to counter,” the Senator noted.